Gooberlicious - Your ideal partner in digital design and development

This is Gooberlicious

Hello, my name is Joe Baldwin, I'm a digital designer and web developer based in the UK. Gooberlicious is my online portfolio space.

With a background in commercial art and over 15 year's experience in web development I have the skills and attention to detail to bring your project to life. I speak fluent ‘Art Director’ and ‘IT Engineer’ enabling me to translate any idea into great digital work.

I'm also a part-time rock star and occasionally find time to paint, draw and create original font designs (find me on

Design skills

  • Illustration (traditional and digital)
  • Animation (Flash, HTML and video)
  • Web design
  • Print design
  • Branding

Development skills

  • HTML production
  • Javascript and jQuery
  • PHP development
  • CMS deployment
  • Wordpress blogs and site-builds
  • Facebook apps

Clients and projects

I've been a freelancer in one way or another since 1993 aside from a five year stint with Ogilvy (even then I was running my own Web development company in the evenings). In that time I've built up a considerable body of work and some very happy clients.

I enjoy the challenges of working for small local businesses as much as blue chip clients and global ad agencies.

client_dhl.png client_wb.png client_yahoo.png client_fidelity.png client_jpmorgan.png client_axa.png client_momentum.png client_baa.png client_bayer.png

Peacock Tree Ecology

I was recommended to Peacock Tree Ecology, by another client, to redesign an under-performing site. I redesigned and rebuilt the site to focus on client-needs and SEO. It's based on a fantastic WYSIWYG CMS that makes updates quick and easy. I also set up social media and a blog which they have taken to like pros! Since the update there has been a significant increase in enquiries.

HTML/CSS CMS PHP programming eMail marketing Design jQuery Blog SEO


Treehouse24 are a pre-production visualising, storyboarding, animatic and animation studio for the advertising industry. This CMS-based site is touchscreen-friendly and delivers a range of multimedia content in a creative and intuitive design.

HTML/CSS CMS PHP programming jQuery HTML5

Yahoo Movie Trailer Generator

Working with designs from OgilvyOne I developed this fun Flash app for Yahoo Movies. Using a clever drag and drop interface and some nifty audio sample sequencing you can record and share your own creative movie trailers. Traffic was generated by a condensed form of the app running in a banner on IMDB.

PHP programming Flash banners Flash programming mySQL

Leon Harrocks

This portfolio site for talented designer Leon Harrocks features a CMS for easy updates and responsive design for optimised display on desktops, tablets and mobiles.

HTML/CSS CMS Javascript jQuery Responsive design

Bayer Crop Science

I have art directed and produced a huge amount of online advertising for Bayer Crop Science including HTML5 banner advertising campaigns, eMail marketing, microsites and website updates.

HTML/CSS Javascript eMail marketing jQuery Banner advertising

Simon Amstell

This site for actor and comedian Simon Amstell was built using a WYSIWYG CMS system to enable quick updates with minimum training.

HTML/CSS CMS PHP programming

Mojo Brand Development

I had previously worked with Mike Owen and Jon Chandler when they headed BrandHealth International. I developed the original website and helped with all digital marketing communications. When they struck out on their own with Mojo Brand Development they asked me to do the same. The site is CMS based and includes a growing blog-styled article repository.

HTML/CSS CMS Javascript eMail marketing Design

Red Box Recorders

I worked closely with HiveB2B to deliver all aspects of digital work for this voice and data recording solutions provider. Work included rich media banners, email marketing and web development as part of a broader integrated campaign.

The Red Box Recorders website was redesigned using a CMS framework that allows WYSIWYG editing and a private ‘partner area’ that alerts global partners to the latest downloadable software updates and information.

HTML/CSS CMS Javascript eMail marketing Flash banners

Eden Health And Beauty Spa

I designed and built this simple HTML site for a local beauty salon. In addition, I set up social media, started an e-newsletter and optimised their Google presence to ensure they were getting maximum online exposure.

HTML/CSS Javascript PHP programming Design

Tiger Wishing Tree

This cute Flash game was designed and built for Tiger Beer to celebrate Chinese New Year. I was responsible for the Illustration and styling as well as animation. I programmed the PHP and mySQL back-end and Flash front-end for the competition elements. One of my very talented suppliers provided the game engine.

HTML/CSS PHP programming Animation Flash programming mySQL Illustration


If you like what you've seen and would like to see more or have a project that you’d like to discuss please contact me by email or phone.


07547 217 538

Joe Baldwin © 2017